Responsibilities
Artworking
Billboards
Brand Book (378 pages)
Digital Campaign Assets
Print Assets (Small & Large Scale)
Retouching
Toolkits
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Brief – Phase One
From a visually creative standpoint Lee Cooper had grown however in the process became very fragmented across its 3 subsidiaries: The Cooper Collection, Lee Cooper and Lee Cooper Originals.
The design task was to consolidate all brand assets and define a solid set of global guidelines, for all areas of the business. (Retail, production, digital etc.)
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Brief - Phase 2
‘London is in our Jeans’ was the beginning of a new era for Lee Cooper. The brand set out to return to its East London roots and disperse that energy around the world. They also had aspirations to become a top performing denim brand.
Now having a defined set of global guidelines to work with the business could begin a to create and rollout a set of new campaigns built on the ‘London is in our Jeans’ ethos. (ATL, BTL & TTL)
