Independent Study

Exploring how a football club could strengthen its cultural relevance and commercial potential during a significant period of transition.

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Task: Develop a self-initiated strategic and creative direction shaped by place, identity and world building, expressed through a cohesive narrative and AI-generated visual system.

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Responsibilities: Brand Strategy, Content Strategy, Creative Direction, Art Direction, World Building, AI Visual Development, Image Prompting, Copywriting, Editorial Direction, Campaign Concepting, Presentation Design.