From a visually creative standpoint Lee Cooper had grown, however in the process became very fragmented across its 3 subsidiaries: The Cooper Collection, Lee Cooper and Lee Cooper Originals.

The task was to consolidate all brand assets and define a solid set of global guidelines, for all areas of the business. (Retail, production, digital etc.)

Responsibilities:
Artworking, Billboards ,Brand Book (378 pages), Digital Campaign Assets, Print Assets (Small & Large Scale), Retouching, Toolkits.